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Impetus Marketing Group

ESPN - Formula Drift




Entertainment and Sports Programming Network, commonly known as ESPN, is an American global cable television network focusing on sports-related programming including live and pre-taped event telecasts, sports talk shows, and other original programming.

In Asia, ESPN has been put together a series of street races known as 'Formula Drift. Impetus Marketing Group helped to conceptualized the communication messages for these races. Now in 2012, Formula Drift has been incorporate into 4 countries up from the previous 2. IMG, again, would be helping ESPN all the way to the finishing line. 

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