Using market reports and other data

Once you have identified the information you need, you can start to gather it.

You can find useful data from a wide range of sources, including:

your local business reference library 

your trade association, local authority or Chamber of Commerce

the Office for National Statistics - for information on the economy, population and social trends

the business pages of national newspapers

commercial publishers of market reports - including KeyNote, Euromonitor, Mintel, Datamonitor, The Economist Intelligence Unit and Market & Business Development

your business' own data - for analysis of your sales records or levels of enquiries

your customers - monitoring their buying habits and how they behave is one of the best methods of market research

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