The power of packaging design

Packaging on a supermarket shelf has less than three seconds to grab the attention of a consumer.

Those three seconds are exceedingly important when you consider that more than 70% of purchasing decisions are made at the shelf. Add to this the fact that supermarkets can contain on average 40,000 packs to choose from, then that pack has got to work hard.

Packaging’s role is threefold:

  1.  To sell the product
  2.  To protect the product
  3.  To facilitate the use of the product 

Here, at Impetus Marketing Group, we help you design and brand your product so that it deserves its space on the shelf.

Designing Packaging Graphics

Packaging graphics must do more than simply look pretty. They must work to cut through the white noise that is the crowded supermarket shelf, and attract a potential buyer. Once they attract a buyer's attention, packs don't stop working. Designers have to make sure they convey information, about how much they and their contents cost to buy, the ingredients they contain, and whether or not they can be recycled. Packaging is also the medium many businesses exploit to convey their brand. 

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