We had Sex and We loved it!

We had SEX and we LOVED it!

For the first time in our lives, Impetus had a client in the sexual health category - DUREX, and we loved the challenged they threw to us: To produce an orgasmic marketing campaign that would help lift sales and give pleasure to the users. 

Needless to say, we had a great time 'doing' it. :) 

Character Development - Sparks

When Sparlin' Drink needed an energetic icon for its brand, IMG put its expertise in its place again. IMG helped to develop the main character called 'Sparks', an energetic, animated character that gets into all sort of trouble but always finding a solution for it. 

The result was a nation-wide campaign that appealed to the consumers of Sparklin drink. Next time, you get into trouble, think of Sparks. Next time, to get out of trouble, drink Sparklin. 

Prego Sauces

Remember after your trip back from Europe, your craving for spaghetti brought you the supermarket for tomato sauces. Yes! This was what you bought! 

Prego offers many different varieties. The traditional pasta sauce is available in nineteen different flavors including marinara, traditional , mini meatball, zesty mushroom, and roasted garlic Parmesan. In Prego's Organic line, two flavors (Organic Mushroom and Organic Tomato and Basil) are made with all organic ingredients. A third line in the Prego Pasta Sauce family is called Hearty Meat sauce. It comes in Meatball Parmesan, Authentic Italian Sausage, and Three Meat Supreme flavours. Yet another line is called Chunky Garden Pasta Sauce which consists of flavors such as Garden Combination, Mushroom Supreme, Mushrooms & Green Pepper, and Tomato, Onion & Garlic. In Asia, specific regional flavors are available, including Tom Yam in Thailand and Malaysia.

Impetus Marketing Group worked out the in store promotions mechanics, the graphics and help execute the entire 'Travel the World' campaign for Prego. 

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