How businesses use design

How businesses use design

Design covers much more than just the outward appearance of products or the graphic elements of things such as your website, packaging and marketing materials. It plays a part in nearly every aspect of what most businesses do.

In some areas, the importance of design is quite obvious - when a business creates a consistent look across its products, signage, stationery and marketing activities, for example.

Design can also be used to benefit your business in many less obvious ways. Design isn't just about managing the appearance of your business - it's also about managing your business processes so they're as cost-effective as possible.

Businesses use many types of design, including:

  • product design - including ergonomics
  • engineering design
  • graphic design - from manuals and marketing literature to signage and software interfaces
  • packaging design
  • website and interface design
  • retail design
  • interior design and fit-outs
  • exhibition design
  • architecture - particularly for refurbishments and building modifications

It may be a good idea to conduct a design audit. Look at key areas of your business such as your brand, your product and service development, your work practices and customer communication and then consider what role design plays in them.

There may be opportunities to use design to make your business more efficient or sustainable and to add value to your products and services for your customers.

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