How you can use retail design

How you can use retail design

Retail design involves creating a space for your goods to be sold. This could be in a high street shop, shopping centre or department store concession, but increasingly means selling online too.

When undertaking a retail design project in a shop, think about which areas of your retail environment you want to change. These areas could include:

  • store frontage
  • fascia
  • signage
  • lighting
  • packaging
  • merchandising
  • furniture
  • point of sale displays
  • decorations

 

Retail design can improve your customers' perception of your business and your brand. It should represent your customer base and the message you are trying to get across.

For example, if a retail store sells luxury, high-end clothing, the store design should reflect the same message. However, a store that sells contemporary clothes to teenagers should be perceived as young and 'edgy'.

Selling online

If you are an online retailer, you can also use design to your benefit. But your focus will be on the graphics and interactive tools on your website that enable customers to buy your products.

You can still deliver a unique shopping experience online, and designers can help you ensure the way you deliver your goods not only works, but also communicates your company brand and delivers an enjoyable experience. This will help build customer loyalty.

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