The business benefits of design

The business benefits of design

Using design improves business performance. Businesses that undervalue the importance of design may be missing vital opportunities.

Design can bring a range of commercial benefits if used systematically across your business, including:

·       increased sales of your products or services

·       improved market position relative to your competitors

·       greater customer loyalty and fewer customer complaints

·       a stronger identity for your business

·       increasing your brand or product equity

·       commanding a premium because of perceived value

·       the ability to create new products and services and open up new markets

·       reduced time to market for new products and services

·       improved environmental record and compliance with environmental regulations

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