The design audit

The design audit

A design audit is a review of all the different elements that your company uses to interact with customers and the public.

Some things to consider when conducting an audit:

  • What materials do you produce to help you communicate with your customer? Are they printed, delivered via email or in one-to-one presentations?
  • How often do your customers visit your company premises? Have you designed your offices, retail spaces or warehouses so that they support your company's brand and so that they function efficiently?
  • How does your customer service compare to your competitors? Have you designed smooth call centre, distribution and advice services?
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