The design process

The design process

The key to managing the design process is to co-ordinate those involved - designers, managers and employees with an insight into the project requirements - to ensure that your use of design delivers the outcomes you require at the cost you have budgeted.

Key tips for managing the design process

  1. Begin by clearly identifying the purpose and goal of the project, such as raising brand awareness or improving a product or service offering.
  2. Carry out research both before and during the project - keep focused on what your customers want.
  3. Decide who in your business will be responsible for the design process.
  4. Set a budget and a timetable with measurable targets.
  5. Choose your designer and prepare a design brief outlining the project's aims, budget, timetable and any legal, technical or other constraints on developing the design. Consult as many departments as possible when drawing it up.
  6. Make sure that your production, marketing and sales departments are prepared for any new product, service or branding you develop.
  7. Monitor the process as it develops. If the project deviates from the brief, investigate and make sure it's for a good reason.
  8. Remember that your designs may result in intellectual property that needs protecting. 
  9. When the process is finished make sure you gather as much feedback as possible from those involved - it will help you run future design projects even more smoothly. 
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