Strengths and Weakness of using a TVC

Strengths of using a TVC

  • Mass Reach
  • Audio-visual appeal
  • Appeals to senses
  • Emotional
  • Intrusive
  • Targetable by program/content selection
  • Demonstration
  • Credible/prestigious
  • High awareness
  • Low CPM
  • Impact
  • Creates desire

Weaknesses of having a TVC

  • High production cost
  • High costs of entry
  • Switching off
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